Core Copy

For companies that build, make, and fix real things.

Getting found is hard. Getting chosen is harder.

Core Copy sharpens your story, rebuilds your website, and helps the right buyers find you and trust you. In weeks, not months.

Where companies lose the job.

  • Buyers can’t find you.

    If you’re not showing up in Google or AI answers, you’re not on the list.

  • Your website looks dated or confusing.

    Buyers decide in seconds and move on.

  • You sound like every competitor.

    When you sound the same, you get compared on price.

  • Your reviews are thin or unanswered.

    The next buyer reads them before they call.

  • Your quotes go cold.

    A quote nobody follows up on is a job handed to someone else.

Fix the message. Then keep it working.

First

Fix the message and the site.

A senior strategist works out who you’re for and why you win. Then we rebuild your website to turn visitors into calls, built to show up in Google and AI search.

Then

Keep it working, every month.

Review requests after every job. Google profile updates. Follow-up on every lead and quote. New project pages that show your best work. A monthly scorecard of calls, leads, reviews, and wins.

AI does the heavy lifting. Experienced people check everything.

Getting to the heart of the matter since 2003.

Core Copy comes out of Tethos®, the branding firm founded by Jason Niedle in 2003, with work for industry leaders, A-list names, and global figures. Across nearly three decades, one pattern held: the projects that worked all had a short foundational document locking who the brand was before anyone wrote a line.

100M+
Books in print
100+
Design & photography awards
20+ yrs
Of brand work, since 2003
30 yrs
Minimum seniority of every brand expert
Principal brand strategists

Jason Niedle

Founder of the Core Copy methodology; creative director at Tethos since 2003.

Brian Anderson

Transformational marketing executive; two decades modernizing brands and the lead-to-cash engines beneath them.

Send us your site.

We’ll read it the way a buyer would and mark up where you’re losing them. Free.